Generative AI Art Director & Designer
Najib Etel
Brand identity, campaigns, and visual systems. Built at the intersection of craft and technology.
Selected Work
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About
ARTIFICIAL INTELLIGENCE.
HUMAN IMAGINATION.
Brand Identity·AI Art Direction·Motion Design·Generative Systems·Editorial·Experiential·Visual Culture·Brand Identity·AI Art Direction·Motion Design·Generative Systems·Editorial·Experiential·Visual Culture·
I work at the intersection of technology and visual culture, using generative AI not as a shortcut, but as a creative medium.
Six years across brand identity, motion, and experiential design have taught me one thing: the best systems feel inevitable, even when they surprise you.
Get in touch6+Years of practice
Art direction, brand identity, and generative AI
60+Brands worked with
From MENA startups to global luxury houses
8+Industries spanned
Beauty, tech, jewelry, education, luxury, and more
AINative workflow
Generative AI as a primary creative tool, not a shortcut
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