2026 / Apple
Apple: MacBook Neo
Project
Apple
Role
AI Art Director
Year
2026
Category
AI Art Direction · Campaign
Overview
A self-directed generative AI campaign exploring what Apple's boldest color lineup could look like. Each visual translates a distinct color personality - Blush, Citrus, Silver, Indigo - into a fully realized lifestyle world where the device and its environment become one.
Challenge
Create a campaign that makes color feel like identity, where each MacBook colorway has its own mood, world, and character, without feeling like four separate campaigns.
Approach
Using generative AI as the primary creative tool, each color was mapped to a visual universe: lighting, setting, wardrobe, and atmosphere all tuned to match the MacBook's hue. The result is a cohesive campaign that feels simultaneously product-driven and deeply human.
Gallery
