2025 / Self-initiated concept
Fenty Beauty
Project
Self-initiated concept
Role
Art Director
Year
2025
Category
Concept · Beauty Campaign
Overview
A self-initiated campaign concept for Fenty Beauty, not commissioned by the brand. A series exploring beauty, technology, and radical inclusivity through a generative AI lens. Every image was conceived, directed, and refined through an AI art direction process - a personal study in pushing the boundaries of what beauty imagery can feel like.
Challenge
Translate Fenty Beauty's core ethos of radical inclusivity into a visual language that feels simultaneously cutting-edge and deeply human, without losing the warmth that defines the brand.
Approach
Using generative AI as a creative medium, each visual was built through iterative prompt engineering, reference curation, and fine-tuned post-processing. The result is a series of campaign images that feel photographed yet unmistakably crafted.
Gallery
Campaign
