2026 / Tommy Hilfiger
Tommy Hilfiger
Client
Tommy Hilfiger
Role
Art Director
Year
2026
Category
Campaign · Art Direction
Overview
For the Lusophone African market, a series of visual advertisements for Tommy Hilfiger delivering designs that reflect the brand's modern and refined identity while resonating with the target audience and strengthening its regional presence.
Challenge
Adapt Tommy Hilfiger's global visual language for the Lusophone African market without losing brand equity - making the work feel local and relevant while staying true to the brand's iconic aesthetic.
Approach
A dual-campaign approach: a lifestyle series capturing the brand's preppy-modern spirit in context, paired with a Valentine's product campaign built around bold color, warmth, and emotional resonance with the regional audience.
Gallery
